Many larger organizations have adopted some type of route optimization software in the past. Many have had successful implementations and are happy with their vendor today. On the other hand, there have also been many cases where the results were not what was expected. And, in many of these cases, a considerable amount of time and money was spent before abandoning the implementation.
When discussing optimization when planning routes, trips, or loads, the first thing that comes to mind is that the optimized end result reduces transportation costs by a significant amount. But there are other savings to be gained as well. The time needed to plan those routes, trips, or loads can take quite a long time every day.
Businesses are always in the process of reducing costs. Last mile product delivery is one place where costs can be reduced. Any business that does not use some type of route optimization or dynamic routing is leaving money on the table.